will not pretend to be an authority on the new world of
"social media". I am learning along with everyone
else. I did find Twitter this year, 3 years after Twitter
was created! I now blog and maintain a blog for author,
B. B. Rose. I have chosen these two avenues of social media
because they are easy to learn and quick to add content.
But, for my clients I have to have some knowledge of what
is available for their needs. There are many choices to
add to one's repertoire of marketing tools in this new era
of social media communication.
that decide to leverage social media in their marketing
plans should do four things:
Be transparent and honest: Consumers often assume
marketers are self-interested. By being transparent,
you curtail doubt.
Allow Comments and Feedback: Ask your visitors to
provide feedback on your communication efforts.
These tools allow you to easily gather feedback.
Be fearless: Many marketers will cringe when they
get their first scathingly negative comment. You
will receive both positive and negative commentary.
Use it to learn about your market and your brand
Engagement Limits and Boundaries: When should you
respond to a negative critique? When should you
be silent? When should you ban someone from your
corporate bog? Determine how you will behave in
the public eye - in other words, when you'll assert
control and when you'll let the market be itself.
is over 5 years old?!I
never heard of Twitter until I
joined May 2009!
I thought to myself! Why did I not know
of Twitter? I was living in Nashville, TN
for 3 years. Nobody ever talked about Twitter!
I had heard of myspace.com and facebook.com.
I now live in ATL, GA.
How did I discover Twitter? The road leads
back to Nashville, of all places.
night I was visiting a few of my favorite
country artists web sites. I noticed they
all had links to Twitter. I
clicked on the Twitter links out of curiosity.
discovered one country artist, Jake Owen
using Twitter to promote himself and concerts.I began following
him and virtually traveled from town to
town reading his “tweets”.
challenged followers with contests to
win tickets to his show in that town!
It was so much fun! I hope this equated
into selling CD’s, tickets, and merchandise.
I know I have seen his followers grow
from 1000 to over 37,493!
have more fun following Nashville than
I had in the 3 years I lived in Nashville!
what did I learned? Twitter has unlimited
possibilities for marketing your products,
talents or favorite cause.
is real time "communication".
only thing you have to do is answer the
question “What's happening?”
"Twitter is a service for friends,
family, businesses and co–workers to communicate
and stay connected through the exchange
of quick, frequent messages. People write
short updates, often called "tweets"
of 140 characters or less, spaces
count. These messages are updated and
sent to your followers.
I am still learning! But, I am also
meeting very interesting and talent people
from all over the world.
Most people, it seems, think Twitter is
just for following celebrities. Yes,
I follow a few, but, everyone I follow teaches
me something new everyday. They are
teaching me the power of communication and
connecting with people who are very talented
am now recommending Twitter to my web clients
as an addition to their web sites. It is
a wonderful way to inform the world
about "What's happening?"in
your little corner of the world.